Rapid Network

It's one thing to be burning with entrepreneurial inspiration, but it's another to turn that entrepreneurship into a successful and solid business. The transition from start-up to phenomenal sales is a long, hard climb.

Think about it for a second: what happens to small business owners who suddenly wake up one morning thinking that they've got a product or service that will fill a special niche? They go about excitedly setting up their business, eager to make their first sale. They work hard, spend sleepless nights and eventually alienate themselves from their families. Six months have passed and still, they can't say their product or service is selling like hotcakes.

Why?

Remember the saying, work smarter, not harder?

What does it take to grow a small business? Pain and suffering for sure, but what are the basic ingredients?

First, you need a good business idea. Second, you need funding. Third, you need support. Fourth, you need to advertise and market. Fifth, you need customers.

A fundamental 101 business teaching, isn't it? Assuming you've already got the first, second and third ingredients, what about number 4 and number 5 - marketing to customers - your bread and butter?

Secret # 1: Follow-up. Secret # 2: Automated follow-up marketing.

These secrets are unraveled for you by followup software. It knows what it takes to work smarter.

A follow up system caters to small business owners, although medium and large sized businesses can also benefit. If you engage in e-commerce, a followup software is the way to go.

What can a follow up system do for your business, your partners and customers?

It's an all-in-one marketing strategy with a built in fail-safe follow-up system that provides you with accurate and measurable information to turn potential customers into buying customers. It also ensures you get to keep your existing customers loyal to your product or service.

The wonderful thing about this software is it does not matter what kind of marketing you do - direct marketing, lawyer marketing, dental marketing, real estate marketing - as long as it's any aspect or segment of marketing you do, the industry or activity fits right in.

What's so special about a follow up system?

1. It allows you to work smarter, not harder (notice how we like to repeat this mantra). If used correctly, this software will cut manpower costs, spew out supplementary income through increased sales, and frees up your time so that you're not bogged down in doing the urgent administrative stuff. It allows you to devote your time to the most important task of marketing and selling to customers.

2. It gives you the capability to get to know your client intimately: you can spot him at any point in the sales process. When he signs up for your newsletter, you can track him down every step of the way. How many times has he dropped by your web site and how long did he stay on each page? What's he interested in? Why is he hesitating? Has he downloaded any of your free reports? Which demographic profile does he represent? Can he be lured into your e-mail marketing campaign?

Marketing is a multi-step campaign. You have to charm, seduce and win your client and the only way to do that is to take good care of him, even if he hasn't bought anything from you.

3. It allows you to track leads and win more customers so you get to double, triple your sales. The mystery is in the handholding that a followup software was developed for. You can assign leads to your field sales personnel, allowing you to monitor their progress. How successful were they in converting those leads into sales?

If you want your marketing to win high marks with customers, you need followup software to do all the marketing nitty gritty for you.

Whether you're into sports, political or special events marketing, you want a followup software that does the job efficiently and effectively.

The investment is certainly worth it.